American businessman Steve Jobs, president of Apple Computers, and John Sculley, president of Apple, posed with a new Macintosh personal computer on January 16, 1984 in New York. (Photo by Marilyn K. Yee / New York Times Co.)
Introduced by Steve Jobs and Apple Computers in January 1984, the Macintosh personal computer revolutionized the computer and changed the world. To introduce his product to people, Jobs fought for his vision, created an amazing marketing campaign, and went to war with his company’s CEO before being kicked out of Apple. Although the Macintosh itself has never dominated the PC market, with a market share of less than 10%, it has led innovations such as a graphical user interface, and its focus on design and simplicity has set the stage for products. Apple’s ubiquitous iPads, iPods and iPhones More than 30 years later, Apple Computers continues to use innovative marketing campaigns, even though its great visionary has disappeared.
The Macintosh came from an internal battle at Apple
source: somag news
In the early eighties, a battle took place in Apple between the two teams, trying to create the best personal computer on the market. Steve Jobs caused an internal quarrel to inspire his team to work harder and faster than another team working on a personal computer called Lisa. Despite Jobs’ efforts, Lisa was released a year before the Macintosh. The business was frustrated with Lisa’s team and he was determined to make the Macintosh cheaper and better than Lisa. Before the Macintosh Jobs were launched, he sued CEO John Sculley (formally from Pepsi) over costs. Sculley wanted the Macintosh to cost $ 500 more than Jobs to help him pay for the marketing costs, putting it at $ 2,495.
Ridley Scott’s ad changed marketing forever
Even if you’ve never used an Apple Macintosh 128K, you’ve seen the famous “1984” commercial shown during the Super Bowl. The bill for the ad was $ 1.5 million and was launched only twice: once at a small station to ensure eligibility for prizes and again on the biggest trading day in history. Millions of viewers have seen the Macintosh destroy IBM’s Orwellian world. After the commercial announcement, Jobs implemented an advertising campaign that created a mini-magazine that he published in major magazines such as Rolling Stone and Newsweek. As today, Apple used the media to advertise them.
There were a lot of problems with the first Macintosh
The Macintosh version may have changed the world, but the initial version was less than stellar. Steve Jobs biographer Vkalter Issacson writes:
The problem was basic: it was a blinding computer, but terribly slow and insufficient, and no amount of noise could cover it up.
The first version of the Macintosh had only 128K of memory (Lisa had 1,000K) and had no internal hard drive or fan, as Jobs believed it “distracted the computer from the calm.” A year later, Apple increased the Macintosh’s memory to 512KB , but in the end it was a complicated effort.
On January 10, 1986, the Macintosh Plus was released with one megabyte of RAM and the ability to expand it to four and a number of possible add-ons. The success was so great that it remained in production until 1990.
The excitement subsided because the Macintosh was too expensive
source: Silicon Valley
Jump to 1984: between January and April of that year, Apple sold 70,000 copies of the Macintosh, but by the end of the year, sales had dropped to about 10,000 a month, which was not much. The drop in sales led to minor disagreements between Jobs and CEO John Sculley. They talked about Apple’s direction with Sculley wanting to move, while Jobs wanted to take a step. The company’s board of directors, along with Sculley and Jobs, has been removed from the position of general manager of the Macintosh sector. Apple is no longer his company.
Apple broke a year after the launch of the Macintosh
After Jobs was kicked out of the Macintosh division, he tried to take over the company with some corporate scams while Sculley had a business meeting in China. Unfortunately, Sculley discovered the attempted coup before leaving the country and did a brief job on Jobs’ plan, asking Apple’s board of directors to vote to remove the co-founder of his own company. Before that happened, Jobs resigned and founded NextX Inc. with several former Apple employees, who followed him to the door. Steve Wozniak also cited frustrations in dealing with the division of the Apple II, although he continues to speak at Apple’s corporate events.
The Macintosh was the basis of every personal computer that followed
Jobs was present at Apple Inc. for almost a decade, but even though he was absent, the company believed that the Macintosh should keep hardware and software together, not license them, which they still do today. . All of the personal computers available today (not just the ones Apple created) date back to 1984 and Steve Jobs ’commitment to create something new.